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The event had become so big, results of the prize-winners were later aired nationwide via radio.Although never before seen as a problem, concern arose over the fact that a leading contender for the “Miss” America title was a married woman.At a newspaper circulation manager’s meeting in Philadelphia, nine East Coast newspapers decided to hold photographic “popularity contests” from among their readerships to increase their circulations.Subsequent city finalists would be judged on personality and social graces during citywide summer events.Lesser awards to finalists include swimwear and trophies by designer Annette Kellerman, a woman widely known for her scandalous 1907 arrest for indecent exposure.While trying to popularize wearing a one-piece swimsuit with tights instead of the standard bloomers, Annette’s involvement raised many eyebrows. C.” for 1922 already selected, Margaret Gorman received a new title, “Miss America”.
Miss America is more than a title, it’s a movement of empowering young women everywhere to achieve their dreams by giving them a voice to inspire change and by honoring their commitment to helping others.
Over fifty newspapers from across the country sent representatives to compete in the “Inter-City Beauty” contest. She was expected to defend her numerous 1921 laurels as the returning champ.
In the end, it was Mary Katherine Campbell, “Miss Columbus” (OH) who was selected to succeed Margaret. It was estimated that three hundred thousand people attended.
They competed against the winners of “professional” and “amateur” ranks, representing over two hundred women, for the elusive Golden Mermaid.
Riding on a wave of popularity from the previous day, Margaret Gorman won this event, too.